Just WHAT does Mahindra offer the Australian ute buyer that makes it a unique prospect?

This article appeared in Delivery Magazine on December 2017. To view the original article download a PDF version here. The Indian auto industry is one of the largest in the world, and yet for many Australians it remains largely an unknown quantity.

Mahindra Supports Community Health in Toowoomba

Mahindra Australia, part of the USD 19 billion Mahindra Group, extended its support for an inspiring new initiative in the regional city of Toowoomba. The company will support Karakan, a mental health support provider, which will now deploy a Mahindra Genio in an important daily service.

PIK-UPS THRIVE IN WESTERN QUEENSLAND 

In some of the most desolate and demanding country in Australia, Mahindra’s Pik-Up 4x4s are thriving. Spanning more than 396,000 square kilometres, Central West Queensland has a population density of just over .03 people per square kilometre – suffice to say it’s terrain suited to only the toughest and most reliable of vehicles. A failure of any kind could become very inconvenient, to say the least.

The Mahindra Pikup is a bit more surprising than you might think

Trade Farm Machinery have recently done a review of our Pik-Up vs the Toyota Landcruiser. Find out the verdict here.

Unsealed 4X4

Find out why Ray chose a Mahindra Pik-Up for his epic journey here.

ERIN TACKLES THE MOUNTAINS WITH MAHINDRA

Living in Toowoomba atop the Great Dividing Range, Erin Flemming bought her Mahindra XUV 500 AWD so she could better tackle the mountains - but not in the way you might think. Rather than four-wheel driving, Erin's hobby is cross-country mountain bike racing. “I used to have a two-door 4WD,” said the 22-year-old hairdresser, “and I couldn't really fit my mountain bike comfortably in the back, so I said to Dad, ‘I need a bigger car that fits stuff in’.”

MICHAEL’S 2300km EASTER DASH to Carnarvon National Park

You've got five days off, an off-road van and a Mahindra Pik up. What do you do? Not one to waste a long weekend, forty-three-year-old electrical lines person Michael O'Brien knew the answer without even thinking about it. He and his partner Tracey boosted off on a quick, 2300-kilometre round trip to Queensland’s famous Carnarvon National Park in Central Queensland.

Paul’s Pik-Up Works Hard – Plays Hard

When Paul Johnson isn’t pounding out 1000-kilometre weeks in his Mahindra Pik-Up for his cleaning business Sparklean, you might just find him over at Moreton Island on the tailgate, watching the sunset with a brown trout in hand. The 45 year-old from North Lakes bought his styleside Pik-Up brand new in 2012, and says it’s not only been the most economical vehicle he’s ever had, but it still sounds the same as the day he bought it.

Sacred Oz Chooses Mahindra For The Cape – Again

When Michael Butler, owner of television production company Sacred Oz Productions decided to return to Cape York on an important film trip, he knew the vehicle he wanted to take was a Mahindra Pik-up. How did he know? Because it’s the second time he’s chosen a Mahindra Pik-Up to tackle Australia's toughest and most iconic four-wheel driving odyssey.

Charlie’s Genio Schools Them All

Home maintenance and school groundsman Charlie Howlett based in Strathpine, QLD reckons his Mahindra Genio could teach the other tradesman's utes a lesson. A carpenter by trade, sixty-four-year-old Charlie is also a boat-builder who, in his spare time runs his own house maintenance business. So when it came time to buy a new Ute, he needed one that could cope with any test.

10,000Km Holiday in a Pik-Up – No Problem

When 43-year-old electrical lines person Michael O'Brien from Deception Bay in North Brisbane found a low-mileage Mahindra Pik-Up at the end of 2012, no-one guessed where the relationship would lead. The answer came in September 2013, when the Queenslander took his Pik-Up on an epic, four-week road trip taking in (among numerous other destinations) Adelaide, Alice Springs, Mount Isa and a total of 9900 kilometres in distance!

New Mahindra XUV-500 Tested on the Snowy Run

What better test for your new Mahindra XUV500 than a run from Moranbah in Central Queensland down to the Snowy Mountains, with the family aboard, and with a pop-up caravan in tow? That’s the challenge Brett Ogden, window tinter/stay at home Dad from Moranbah in Central Queensland chose to give his Mahindra XUV500 and the results of the approximately 4000-kilometre haul were nothing if not surprising.

Gareth’s Pik-Up Gets The Opposite Lock Treatment

A nice company car is one thing, but a company car that allows you to take the family out for a weekend of real four-wheel drive exploring is something else.

Fourth Mahindra The Best Yet For Pat

Townsville’s Pat Smith considers his XUV500 his best Mahindra yet, and as he’s now on his fourth one, he’s something of an authority on the subject.